New poll finds 1 in 4 Americans say homeownership is out of reach
A new KeyBank poll finds 1 in 4 Americans say homeownership is out of reach as housing costs and financial pressures continue to rise....
Read Full Article
Baby boomers dominate the market as first-time buyers hit record low
Baby boomers remained the dominant force in the housing market last year while first-time buyers fell to their smallest share on record, according to the National Association of Realtors' 2026 Home Buyers and Sellers Generational Trends report....
Read Full Article
Who is buying houses right now, and how are they paying?
New numbers from the National Association of Realtors show changes in the share of first-time buyers, cash buyers and more. ...
Read Full Article
‘The dream of the 90s is alive in the Midwest.’ Can they keep it going?
The Midwest is gaining popularity with homebuyers. Three economists share what the region has going in its favor — and the challenges of maintaining affordability....
Read Full Article
Your seller needs to sell now. Here’s how to handle the 6 objections that will stop them
Help seller clients position their home where buyers see it as the best value among the properties currently on the market. ...
Read Full Article
60% of brokerages don’t trust their own books (and the IRS is coming)
In this episode of Real Estate Insiders Unfiltered, Loft47’s Sasha Hryciuk and Tracy Simmons to break down what’s really happening inside real estate brokerages and why it’s a much bigger problem than most people realize....
Read Full Article
Tech leaders love AI. Everyone else? Not so much
The real estate industry is embracing AI fast, but rising public skepticism may create new risks for agents, landlords and platforms....
Read Full Article
Translating the economics of price discovery to private listings
Private listings, properly understood, do not replace the MLS — they help it work better by improving the conditions under which price discovery begins....
Read Full Article
Buyers are scared. That’s why they need our insight right now
Our job as professionals is to read between the lines and help our clients make better decisions than they’d make on their own, Greg Hague writes....
Read Full Article
Oil prices, jobs and mortgage rates: Numbers to know
Windermere’s Principal Economist Jeff Tucker looks at the factors that are impacting the economy at large and your local market....
Read Full Article